Brittany Dawn Davis Wikipedia – Brittany Dawn Davis Bio
Brittany Dawn Davis has been sued by Texas over claims that her fitness plan program allegedly engaged in deceptive practices and negatively impacted customers with eating disorders.
Brittany Dawn pivoted to religious content in 2019 after the first accusations of her fitness workouts misleading people with eating disorders.
She is 30 years old.
Influencer Has Been Sued By The State Of Texas
Davis, a 30-year-old from Fort Worth, first started selling thousands of online fitness packages in 2014 after building her social media profile as a supposed healthy living expert by sharing photos of her body, diet, and exercise tips.
“She was described as ‘your coach, your confidant, your biggest supporter & friend,’ there to ‘push you, mould you, and to help you find that person that you’ve always wanted to become,’” reads the lawsuit from the Texas Attorney General. The documents were filed in the Dallas County Court on Feb. 1 and were first reported on by the Dallas Morning News.
The courses from Brittany Dawn Fitness LLC ranged from $92 to $300 per month, with Davis supposedly offering individual coaching and plans.
But through a private Facebook group where members were encouraged to share their progress, Davis’ customers realized she had given many of them the same workout and nutrition plans without any personalization.
And rather than providing individual coaching, Davis gave “generic and non-substantive” feedback, said the complaint, such as “THAT’S MY GIRL! You’re killing it!” and “you’ve got this babe!”
Davis has not responded to a request from BuzzFeed News for comment.
At least 14 customers mentioned in the complaint, which sought refunds from Davis, are people with eating disorders. One said that Davis’ social media presence and self-identification as an “eating disorder soldier” led them to believe she had “special training” to address their conditions.
One woman — who had a restrictive eating disorder and told David she wanted to increase her calorie intake — said Davis gave her a meal plan that had a “significantly lower” calorie count than what she’d previously been eating. The lawsuit documents said Davis denied accepting customers with eating disorders.
There is no evidence that Davis has professional fitness training, either — the lawsuit doesn’t cover her lack of experience, which is not that unusual in the realm of fitness influencers. Instead, the focus is on Davis’ failure to deliver the personalized products she advertised.
In February 2019, consumer complaints about the fitness program became so widespread that Davis shared a (now-deleted) apology video on YouTube and took her website down. She appeared on Good Morning America to say she has taken “full responsibility” for her “mistake” and “did whatever it took to make things right.”
When Davis returned to social media after a brief break, her audience slowly began to notice a difference in the kind of content she posted. Instead of focusing solely on fitness, her YouTube videos and Instagram posts mentioned Christianity. In November 2019, she addressed the change.
According to the lawsuit, the attorney general’s office seeks between $250,000 and $1 million in penalties and court fees. However, Attorney General Ken Paxton has faced legal and ethical allegations over the past few months. The Donald Trump–endorsed politician, is currently engaged in a tight primary race.
In her most recent post on Sunday, Davis appeared to imply that she is processing her fitness program’s legal mistakes as evidence of a universal “need” for “Jesus.” Based on the rash of affirming comments from her followers, they agree.
Except for one. “Ya gonna need Jesus all the way to the courthouse too. 🙌👏,” said one comment with 157 likes.